is launching a 'green' collection that has already been debuted on the red carpet.
The Swedish retailer is launching its Exclusive Glamour Collection (a new capsule collection under the umbrella of its eco-friendly Conscious range) across the globe on April 12
and a host of A-listers have already been spotted wearing it on the red carpet.
The range is made from sustainable materials such as organic cotton and hemp as well as recycled polyester.
Michelle Williams dazzles in a creation from the new Exclusive Glamour collection.
Amanda Seyfried wore a tuxedo jacket and matching shorts
Viola Davis in the hot-pink sleeveless top and skirt
Exclusive Glamour and Conscious Collection
Hot pink recycled polyester floor-length skirt
Chantilly organic cotton/silk gown with organza crease plissé meringue skirt
and the Sand recycled polyester crepe dress with contrast
colour embroidery and removable skirt
Bright jewel tones, which are a huge trend this season, feature in a number of flirty cocktail dresses